We’d all like more customers. It means more business, more money, then we could buy a boat and sail off into the sunset… wait a minute, focus on writing the blog, Julie. Focus!
And that’s exactly what you need to do to attract more customers; focus. Focus on a very specific part of your target audience: a niche. Don’t get distracted by trying to make your product appeal to everyone, whether they’re 8 or 80, man, woman or animal. To attract new customers, you need to focus on one particular type of new customer.
Why? Well, if you know who they are – their age, their gender, what online platforms they are most active on and what time of day – then you’ll know how to use your social media marketing to attract them.
ENTER THE CONVERSATION GOING ON IN THE MIND OF YOUR PROSPECTIVE CUSTOMER
For example: if you’re a woman who’s just had an argument with her husband and is thinking about a divorce, would a post targeting this specific issue grab your interest? Most certainly.
How about if the ad was a general post for a law firm which reeled off a long list of services, one of which was divorce lawyer? It would likely get missed in the clutter.
That’s the key – we need to enter the conversation going on in the mind of our prospective customer. So, if you want to attract more customers, focus your social media marketing on a particular type of customer, then create posts and ads specifically with them in mind.
Does this work? Yes! Is this time consuming? Well, yes, but definitely worth it because it works. If you need some help, then call us, because this is exactly what we do. We focus on attracting new customers for businesses.