The National Youth Orchestra – Dubai is the creation of Encore!, a leading fully-licensed performing arts company based in the UAE, specialising in Classical Music and the Arts, and Music in the Studio, a monthly series of international concerts and masterclasses in close partnership with Dubai Opera.
The newly formed orchestra required an online presence to promote and support their programmes, including musical outreach, large scale children’s choir performances, and managed tours and concerts for the Royal Philharmonic Orchestra, the Royal Scottish National Orchestra and the English Chamber Orchestra in the UK and abroad.
Working closely with the team, we built a WordPress CMS website so that they could easily update. We also set-up their social media platforms in order for them to promote their events and communicate with their audience.
Marketing Strategy, WordPress, Branding, Competitor Analysis, Customer Personas, Keyword Research, Search Engine Optimisation, Google Analytic Set-up and Reporting, Illustrator, Photoshop, Integration with InfusionSoft, Facebook Setup, Facebook Pixel Installation