Social media optimisation (SMO) is the focus on social networks to generate publicity, increasing awareness of your product or service.
Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales.
SMO
Creating lead generation and brand awareness. Optimising your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others – it can be powerful stuff when approached creativity.